Our Story

Our Story

Our Story

We saw too many of our millennial peers struggling with financial advice that didn't fit their lives. High incomes but high debt, great careers but uncertain futures, big dreams but old-school financial guidance. We created Good Life Financial Planning to offer financial planning that actually makes sense for our generation.

We saw too many of our millennial peers struggling with financial advice that didn't fit their lives. High incomes but high debt, great careers but uncertain futures, big dreams but old-school financial guidance. We created Good Life Financial Planning to offer financial planning that actually makes sense for our generation.

Our Mission

Our Mission

Our Mission

We're here to help ambitious millennials build real wealth. Our mission is to bridge the gap between your high-earning career and the financial future you deserve, with strategies that work for your generation's unique challenges and opportunities.

Our Approach

Our Approach

Our Approach

Your money should work the way you do. No one-size-fits-all plans here.

Your money should work the way you do. No one-size-fits-all plans here.

Your money should work the way you do. No one-size-fits-all plans here.

We give honest, judgment-free financial guidance
We give honest, judgment-free financial guidance
We give honest, judgment-free financial guidance
We create flexible strategies that evolve with your life
We create flexible strategies that evolve with your life
We create flexible strategies that evolve with your life
We embrace both traditional and modern investment opportunities
We embrace both traditional and modern investment opportunities
We embrace both traditional and modern investment opportunities
We respect that your time is valuable and your goals are personal
We respect that your time is valuable and your goals are personal
We respect that your time is valuable and your goals are personal

Meet Emma,
Your Financial Guide

Meet Emma,
Your Financial Guide

Hi! I'm Emma, a Certified Financial Planner™ and founder of Good Life Financial Planning.


Like many of my clients, I started my career with a good salary but felt lost about what to do with my money. After spending years learning the ins and outs of personal finance (and making plenty of mistakes along the way), I realized there had to be a better way to help our generation build wealth.


That's why I created Good Life Financial Planning. I combine my [X] years of financial expertise with real-world experience to help people like you make smart money moves.


When I'm not helping clients, you'll find me trying new coffee shops with my dog Max, exploring hiking trails, or attempting to perfect my sourdough recipe.

Quick Facts:

  • Certified Financial Planner™

  • 10 years of experience

  • Featured in [relevant publications/media]

Smart money moves, delivered weekly

Smart money moves, delivered weekly

Think of us as your money-smart friend who keeps it real. Each week, we break down one thing you can do to build real wealth.